Beach Bønes Branding
TL;DR
After moving to London, my husband Paul joined a punk band called Beach Bønes and I helped to create their branding.
Problem
The music industry is very competive and artists are expected to have a cohesive brand associated to them, just like companies.
Check out Beach Bones on Spotify
Style exploration
I worked with the lead singer of Beach Bønes, Beau McCarthy, to explore different looks to emulate the California-punk vibe that the band was going for.
Branding & style
After a few rounds of iteration, the new branding style was created for the band. It is supposed to be egdy and rough with lots of flexibility for future events and art.
